This is a common question that most people may ask, especially those who are new or unfamiliar with online marketing. SEO refers to search engine optimization. In layman’s terms, this is a process of getting traffic from search engines such as Google ads. Through this reading, I will provide you with facts about the SEO company, the current state of the SEO market and also plans for the future in this area. The most important SEO players
Like every other industry in the world, an online company has SEO players. This includes local SEO tool providers such as small digital agencies, free SEO launchers and web designers and more.
Back to SEO Players
The main reason why people go into business is to make a profit and expand their economic position. In the field of SEO business, the return is promising. A recent study on the return of SEO in 12 months showed that at least all players have something to bring home. However, returns vary depending on the diligence and skills of the player on the court. For example, according to this survey, 34% of SEO respondents said they received less than $ 30,000, while another group of respondents said 17% said they received more than $ 500,000.
From the above statistics, it is clear that the size of the organization plays a role in determining the amount of revenue received. This is contrary to the logic of expecting that a large organization will receive a small amount in return, and vice versa. In addition, the presence of part-time SEO and also the entry of new ones into the market may allow a shorter turnover rate due to low operating capacity. However, it is difficult to predict the course that is likely to move in the SEO market due to the lack of clear shifts in SEO revenue since 2011. However, the demand for local SEO services seems to be growing every day and is attractive. so many players increase the competition among SEO service providers.
New issues in the current return of SEO
Many issues have arisen with the above distribution of revenues. These include the following:
• From the statistics, a large percentage of SEO has a small income, which indicates a low price of SEO services.
• It is also possible that SMEs do not understand the value of the SEO services that are offered to them. • Low SEO income, ie those who receive less than $ 30,000 a year, is also a question of whether they can provide quality services at low income.
• It is also not known whether most SEOs continue because their revenue remains static.
Current SEO revenue per customer
As with the annual return on SEO, SEO revenue varies by client. This is because some clients pay less than $ 100 a month, while others pay more than $ 5,000 a month. These differences in revenue per customer can be attributed to the class of services offered, such as depth of service. The size of the business that the client is looking for SEO services because it also plays a role in determining the amount to pay. For example, small businesses are charged less because their requirements are much lower compared to many multi-location franchisees.
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Research has also shown that some SEO service providers operate at a high level. Such SEOs provide simple SEO services at the lowest monthly rate. As a result, such SEO service providers end up with high customer turnover with a large dedicated network of sales teams. Similarly, some SEO service providers provide more comprehensive services in a more professional manner, tailored to a small client.
Given the above statistics, it is therefore important for every SEO service provider in today’s market to act in a way that suits their settings.
Capacity management in modern SEO
SEO today manages more clients compared to previous years. Statistics show that about 40% of SEOs in the market are managed by at least 11 clients, while 23% of SEOs are managed by at least 21 clients. So many clients that need to be managed bring a lot of audits, a lot of tasks, research, reports and even more calls from clients that they have to take care of. A high number of clients also requires high efficiency so that clients can be assured of quality services.
Market structure for most SEO
SEO uses many marketing techniques to grow their business. Offline marketing channels, such as word of mouth, are cited by most SEOs as the most effective marketing method. This can be attributed to the level of trust, business reputation and also the relationships established during offline campaigns.
Along with offline marketing, SEO also practices online marketing, such as the use of LinkedIn and social media. However, most SEOs cite LinkedIn as the best option compared to social networking because it is in a better position to generate leads and network.
Services provided by SEO
Most SEO players offer on-site optimization, with 91% practicing SEO. Google+ Optimizer also has a large number of SEO practitioners, as 86% say they offer this service to their clients. For affiliate marketing, only a small percentage (11%) of SEO offers this service to their clients.
• Video marketing and mobile marketing. The most required service for SEO clients is field marketing, on the contrary, the least required service is affiliate marketing. Other services are usually required one way or another. However, most SMEs do not understand the opportunities that video and mobile marketing can open for them and are therefore unlikely to take advantage of these services. That SEO needs to target their clients to these marketing channels so they can go for it.
When asked about online SEO services that SEO considers effective, 82% said that overall search is most effective for generating potential customers. Local search turns out to be the second best after 62% of respondents in the SEO survey voted for it. PPC was third with 53%, while social media was fourth with 26%. Daily deals seem to be attractive to most SEOs because only 1% voted for them.
Boring SEO tasks
55% of today’s SEO market has found that link building is the most boring and time consuming job. Some, even if only 15%, believe that essay writing is the most boring and time consuming task of all the tasks they do. So it turns out that out of 55% who are tired of linkbuilding, this task is also boring for them.
Plans for the future
This is an outline of what we can expect in the future when it comes to SEO business.
Expand SEO companies
Compared to previous years, SEO companies continue to grow and continue to expand. Most SEOs (approximately 93%) are not only optimistic about expanding their business, but also expect their business to grow. In what is an established step to grow their business, most SEOs (82%) are ready to hire more employees to achieve the required level of growth. Social media is also expected to grow and become more effective, even with local directories. This is because most SEOs believe that social media can work better thanks to recommendations from friends. The use of mobile devices is also expected to increase and become relevant to local businesses.
Increasing trust in SEO business
Unlike other companies, SEO is showing positive growth in player confidence. Although this is a dynamic and new industry, most SEOs are still willing to hire more employees to help their business grow. 84% of SEO surveys also hope that SEO will be more profitable from 2013 onwards.
He also believes that if SEO players increase SEO / social understanding among business owners they serve in the future, it will not only increase the level of investment for business owners, but also force them to shift their marketing budgets from other channels. on digital channels.
8 Benefits Of Joining SEO Agencies To Increase Your Online Presence!
Advertising has become one of the most challenging and important aspects of business. This ultimately means that the overall success of your business will depend on the effectiveness of your advertising campaign.
Today, online is where everyone is, which is also why most companies search for their products or services online. To achieve this, they need to have a corporate website in order to run their internet marketing campaign. With a plethora of spam links and countless other cyber-controlled sites, it’s easy for a business site to get lost or ranked very low in the SERP, an opportunity for search engines to find – the site has been seriously denied.
Since paying search engines to put your company’s website at the top of their list is not cheap, the next best thing you can do is use it to add this website to search engine optimization or SEO techniques. is on the search engine results page.
Why should you hire an SEO agency?
Search engine optimization can be not only a cumbersome but also a costly process, especially since many business websites compete for the number one position in site rankings using the same keywords. While companies may choose to do their own SEO, hiring an SEO agency with knowledgeable search engine optimizers will undoubtedly help companies reap ROI in the long run.