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One of the primary reasons that hinder the growth of sport in Nigeria present is the lack of an effective management. Numerous solutions are offered by patriotic and concerned Nigerians every day to help us out of this quagmire. One such solution is this book titled “Modern trends in the Management and Administration of Sports”. It was written by the Dr. Joseph Awoyinfa, a lecturer in the Department of Human Kinetics and Health Education, Faculty of Education, University of Lagos, Nigeria; a researcher and consultant to the educational sector. I was who was invited by the author and the university to read the book before it was launched to the public on the evening of December 4 of the 4th of December, 2008 in Nigeria. Recent death of Star Bowler of Australia have put us in big shock. For more details about Shane visit

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According to Awoyinfa it is a fact all over the globe that sports is nowadays a major issue that is no longer a matter of ignoring across all areas of the economy and in all spheres of life. The author states that this document takes a critical examination of current questions in the field of sports administration and management. focusing on the theories and concepts of current developments in the field of sports administration and management like management, leadership planning, motivation and so on.

The book is divided into 16 chapters. Chapter 1 is called “the idea of management in sports”. In this chapter, Awoyinfa states that management is a term that means diverse concepts to individuals at different times, giving it a variety of definitions. He says that management is called an art science and a person an activity, a discipline and process.

The author explains that as a form of art, sports management is about the execution of sports’ organizational functions and tasks by involving individuals; whereas as a science, it is about developing a philosophy of sports principles, laws, theories procedures, and guidelines.

In the context of an organization according to the author, sports management is defined as a method to create formal structures, and an organization that is based on a purpose goals, objectives or tasks, as well as their functions.

Awoyinfa describes himself as a individual or a group of individuals the term “sports management” could be referring to the head only or to the entire senior committee, staff and so on. As an area of study, management is a study area that covers a variety of subjects and topics. The writer explains the idea that sports management as an method is about a systematic process of conducting things.

Awoyinfa describes management tasks in the field of sports administration, such as organizing, planning staffing, directing/leading managing the coordination of budgeting, coordination and evaluation. What a sports manager is, the author explains that a sports manager can be anyone in any an organisation that directs the efforts of the other staff members in the pursuit of organizational goals in terms of sport.

Chapter 2 is built around the subject of the evolution and current trends in the sports management field. In this chapter, Awoyinfa discusses how the development of theories about sports management date to the time when people first tried to achieve goals through working together as a group.

In his own words, “There was serious thinking and theorizing about management for prior to the beginning of the 20th (20th) century which was the time of the start of the modern era of sports management.

The major efforts to create theories and theories of sports management started in the beginning of the twentieth (20th) century, with the research by Frederick Taylor and Henri Fayol. The industrial revolution of the 19th (19th) century may have provided the conditions for this significant theorising.”

Awoyinfa explains that since the beginning in the century of 20th, authors on business and sports management theory have been developing various theories on how to manage personnel and work more effectively and efficiently.

The author explains that the three major theories of management include the classical, the human-behavioural and integrative. Awoyinfa is also a great source for early sports management theorists, fundamentals and the characteristics of management science; the appraisal of the theory of management science and more. In this chapter.

The third chapter is thematically named “principles of management in sports”. This chapter’s consultant for education clarifies that the sports principles are the foundational laws on which the practice of managing sports is based.

He also states that management concepts must be based on broad terms in order for them to be able to be applied to sports organisations of various size and character. “Modern sports administrators and sports managers are expected to determine and implement suitable principles that are applicable to specific circumstances. This is due to the fact that no single theory can be used for every administrative situation,” submits Awoyinfa.

The fundamental rules of sport are that are applicable to all sports organizations and due to their universal acceptance they are often called “universal rules of management for sports”.

The author elaborates the principles that include responsibility, the delegation of authority, and communication. Concerning the humanistic principles of management of sports, Awoyinfa identifies these as human relationships, sympathy considering, empathy, and humility.

In chapter 4, which is based on the notion of motivational and behavioral theories in the field of sports The author states that humans are unique because they behave differently in different circumstances and are impossible to predict.

Awoyinfa states that, since humans are the most crucial element of sports management, sports managers must be aware of the reasons people behave different ways to ensure they (sports managers) can influence individuals to act in the manner that the sports organizations would like them to.

One powerful instrument that this writer suggests could be employed to increase performances in the athletes are motivation. In his words “Motivation is a requirement in sports organizations to motivate employees do their best.

It is an important and confusing issue for sports managers.” Awoyinfa also discusses the development of motivational concepts in the sport of sports as well as the application of motivational theories to sports management; strategies to modify behaviour and more. In this chapter.

In chapters five through ten In chapters five to ten, the author shines his analytical squint on topics like management methods for sports organisations as well as the concept of sports organization designing design for sports organizations; the concept of planning in the administration of sports to make sports organisations more efficient in Nigeria and also staffing for the sports organizations.

Chapter 11 is about the strategies for communication in sports organizations. According to Awoyinfa in this article communication is an essential element in the effectiveness of any organization as organisations can’t function efficiently without communication skills between members. “Since communications are the driving energy of an organisation it is a major reason why organizations stagnate,” asserts this author.

In chapters 12-16, Awoyinfa X-rays concepts such as development and organisational changes in management of sports; leadership in the field of sports administration and management in the management and administration of coaching soccer teaching health and human kinetics in schools and colleges as well as the administration and organization of schools at different stages of schooling.

Regarding the style of presentation This text earns with a passing grade. The language is easy to understand and the concepts are well presented. The ease of language is not surprising, given the author’s dual profession as a pastor and lecturer. To facilitate the study of the text’s readers’ aspect, Awoyinfa highlights the objectives of every chapter in the beginning and concludes with questions for review/revision.

In addition, he imaginatively embellishes the text using graphics (pages 50 and 97, pages 317, 338 3, 338, 395 etc.) to improve the understanding of readers by using visual language. Awoyinfa provides in each chapter references in order to fulfill the his academic obligation to disclose sources and provide readers with opportunities to study more. The inclusion of a variety of references indicates the quality of his work. The choice of visual distinctions to define the phrase “Modern Fashions” as the name is extremely inventive.

If there are any chapters that can be an authoritative compilation of contemporary solutions to the issues of management and administration that plague our sport development in Nigeria They are chapters 4, 8 eleven and thirteen. They deal with motivation planning, motivation, communication, and leadership.

The most thematically significant chapter the four chapters is Chapter 4. It is conscious or not, it is believed as the most important chapter is reflected in the deeper connection and coherence between the subject matter on the other hand, and the front cover’s allegorical or metaphorical images, such as cyclists racing or a lawn tennis player ready to take on the world using the bat she has, runners playing and footballers fighting to get ball possession however. These images are used as visual representation in motivational speech.

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