SMO is the idea behind getting as many sites as possible to link back to your website using the available tools on the major social media sites like digg and stumbleupon as well blogs, forums and RSS syndication sites. SMO incorporates video and photos as the best content. This goes beyond standard SEO best practices. SEO greatly benefits from SMO through the generation organic backlinks. SMO benefits SEO by the core concepts and SEO benefits that form a symbiotic relation.
Social Media Optimization is designed to increase traffic to a site as well as generate backlinks. Backlinks refer to links from other websites to your website. They can increase your authority in search engines and help improve your rankings. These organic links, like those generated from social media, can also bring you traffic. Organic links are links that are developed without the payment of a third party site. These links provide the greatest value for a website and are considered ideal. These links are both authoritative for search engines and provide a lot of traffic. SMO stands at the intersection of SEO, online reputation management (ORM) and general Web marketing.
SMO is a part of SEO
SEO is a core practice that is sound but restrictive. There is always inbound linking to be considered when you are working on an SEO campaign. There are many ways you can do it, but organically generated links are the best. These links are difficult to obtain, so they are highly valued. They are also a sign of the quality and relevance of your content. Only exceptional content will have many organic backlinks. Search engines recognize this and rank pages accordingly. To be truly effective, organic linking should be part of any SEO campaign. Many sites can combine paid and organic linking to increase their backlinks.
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Let’s say that a typical SEO campaign addresses text content and META tags. It also addresses architecture/URLs. Then inbound linking will make up approximately 60%. This is the single most important element that determines where you rank in search engines. While content is very important, the engines consider links as the best way to describe a site’s authority. The text content of the site determines which keywords you rank for. But the quality and quantity inbound links are what determine the authority and power of a website.
It has a powerful impact on SEO campaigns’ effectiveness. It doesn’t matter if you have the most SEO-friendly site, or the best content online. But without links it will be difficult to rank for any non-competitive terms. SMO demands that we do not focus on search engines but also consider the millions other sites that might like our content, and direct their users there. We are optimizing sites for search engines and Webmasters. SEO delivers the results that search engines desire, and SMO gives other sites what they need. They combine to provide the most powerful campaign.
How to Bring Traffic with Backlinks?
Link baiting refers to the act of creating quality articles people want to link. Link baiting can be viral by relying on multiple sources to pick it up and spread it. Simply by writing your articles in a particular way, you can get others to link to them. While articles should be informative and interesting, they need to be compelling enough to become link bait.
A link bait article aims to grab the attention of the reader and encourage them to link to it. You can use a variety of hooks in your articles.
Informational Hooks: The aim is to give readers rare and useful tips, news, and other information. These are often in the form detailed guides, or breaking news articles. This is the most popular type of hook.
Humor Hooks: Create something humorous that’s easy to share on the Internet. This hook can be the most difficult because people enjoy so many different things. It can be difficult to find something that is universally appealing and will generate lots of links. Humor hooks tend to be funny videos.
Negative Hooks – These articles are controversial or attack a popular topic. Negative Hooks are not recommended for business sites as they can create negative buzz about the company. They can however bring in a lot of visitors and link to your site.
Widget Hooks- Make a tool that is frequently used on your site. Or create a tool you can embed on other people’s sites. Adobe’s Acrobat Reader is an excellent example. It is linked from thousands to thousands of Web sites, so users can view PDFs.
Remember that quality content is key to long-term linkbaiting. You will struggle to retain any type of link bait traffic long term if your content isn’t of the highest quality. You should also remember that viral sources are often volatile. This means they are usually temporary. As trends and fads move quickly online, humor and negative hooks are particularly volatile. You should always work on your link baiting, and not just focus on a particular piece of content that is popular.
More Exposure More Traffic
SEO and SMO both have the same goal, which is to provide content for the masses. They use different approaches but the goals are similar. We must first create content to attract attention. Your text content should be engaging and appealing to your audience. You can’t expect people linking to it, and it will be difficult to rank it. To make up the fact that no one will link directly to your boring content, it might be tempting to use a 100% paid marketing campaign. But it is much more effective to write the content straight from the start. We need to improve the quality of the Web. When writing content, keep this in mind.
After we have good content, we want to ensure everyone has the opportunity to see it and to share it with their friends. It is possible to do this through organic search. SEO and SMO work well together. It makes sure we are covered. SMO refers to social media, but also to how to make the content easily shareable. Here are some examples:
o Company profiles in social media sites like Facebook and MySpace
RSS feeds of blog entries
o Press releases optimized
o Adding social media submission button to your articles
o Offering incentives to Webmasters to link back your articles
o Flickr photo galleries online showing offices
You can find videos on YouTube by creating a YouTube channel
o Submit RSS feeds or articles to aggregate websites
o Add an email to a friend button
o Start a PR campaign to promote a link bait article
These are all simple ways to increase your visibility, and expose your content worldwide. However, they are often overlooked. They aren’t the greatest traffic generators but they can be combined to create powerful sources of inbound link and traffic. The more people you get your content to, the more backlinks you will receive. This will help you generate authority and traffic.