Back links are still the most important factor in search engines deciding where to rank websites. While that might change in the future, it is certain that back links will continue to play an important role in ranking websites. It is vital that you continue to build back links to your website. This post will discuss a few ways you can achieve this, including Blogging, Press Releases, Article Marketing, and creating Link Bait. These techniques are not just for show. I’ll also teach you how to use them properly and effectively.
Before we start, let me clarify that I don’t care if a link is tagged “nofollow”. A few independent SEO companies have confirmed that PageRank does not transfer through nofollow links but overall rankings are positively affected by them. This issue will be addressed in detail in a future blog. However, I would like to clarify that some of my link building tips include building links from websites that “nofollow”, which I consider a non-issue. This is because Google built their algorithm around the principle that back links are the most important ranking factor. Google did not intend the “nofollow” tag to be used in the way it is now. They would not allow millions of webmasters ruin the hard work they have put into their algorithm by making every outbound link on their website “nofollow.” Google might claim that “nofollow” links don’t have an impact on rankings but I disagree based on the studies I’ve seen and common sense. We believe that Google still claims “nofollow” links have no effect on rankings to keep spammers (their intended target) in check. However, they allow “nofollow” links to have some positive impact on rankings. For more details visit these links
Back links can be gained by blogging. Blogging can lead to back links. It also allows you to add content to your website consistently, which is something Google loves.
To gain back links via blogging, you must ensure that your blog topics are related to your business or your field of expertise. After you have chosen your niche, you will need to create an RSS feed. You should submit your blog URL as well as your RSS feed to as many blogs directories as possible. Blog consistency is the key to gaining hundreds of back links per month for clients. It is a good idea to blog at least once per month. But, once per week is better.
Businesses can gain back links from their websites by using press releases. Although there are many sites that allow you to distribute your press releases for free, PRWeb is a paid service that can provide hundreds of back links from major news agencies with one press release. You can build thousands of back links by making press releases part of your link-building strategy every year.
Press releases can be anything related to your business. A press release can be about anything, including an expansion, new equipment purchase, fundraising, or sponsorship of a local event. It is a great way for your business to be known and valuable back links will help you rank higher in search engines.
Although article marketing has been declared dead in SEO and link building many times, it is still alive. Rumours of its demise are still floating around in cyberspace due to Google’s April 25th algorithm update. I will not believe that article marketing has ended until I see it in action. Although many article sites like Ezine Articles suffered a drop in rankings after Google’s Panda was launched, the effects weren’t fatal. Ezine has taken steps to ensure that their articles are better quality going forward.
Over the past two months, I conducted my own SEO testing and discovered that article marketing is still relevant. I created a new website and then posted articles on Ezine and Articlebase. These articles were the only back links I actually looked at. These results have been amazing so far. Five of the six keyword phrases that I am optimizing are currently on the first page of Google Bing Yahoo!!, Google Search and Yahoo!. Although I can’t prove the article and links are the only reason these rankings exist, the evidence is strong. The most important thing about my site is that it hasn’t been penalized or dropped in the rankings in the past two months. It is possible that things could change. I will monitor it closely and notify you all if they do. However, as of right now article marketing is still alive and well. This is a great way for your website to get back links.
Good article marketing starts with creating unique, informative articles. You don’t have to write just one article and then post it on ten different websites. Instead, create 10 articles and publish them on 10 sites. Mix up your anchor text for all links.
Article marketing is a great way to increase rankings and get quality back links.
Although it’s not the most innovative way to build links, using review sites and business directories is an effective strategy. Although these back links may not be the most valuable, they can bring traffic to your website. Google considers the number of people visiting your site when deciding where to rank you. Google considers that if there are a lot of people visiting your site, then it must contain valuable or interesting information. They will rank you accordingly.
If your industry has specific directories, they might be helpful in listing your site in business directories. I used to suggest that you submit your site through DMOZ a few years back, but I don’t think it is worth your time. DMOZ isn’t as popular as it used to be. There are also rumors of corruption within the organization and schemes for “pay-to list”. I submitted many sites over the years, but only a few were accepted, despite following their guidelines. Submit your site to all the local directories after you have submitted to industry-specific listings. Next, pick a few directories per week and submit your site to them. You will see a lot of back links over the time. These are not the most valuable back links, but they can still drive traffic to your website.
A few review sites are worth listing on. Angie’s List, Yelp, and Manta are the sites I list both my clients’ sites and mine. Negative reviews are not to be avoided. It is best to verify if a negative review has been left. If the review is genuine, then you should reply to the comment and try to minimize any damage. You can also contact the administrator to have it removed. They will not remove it from their site unless you can prove that it is an illegal complaint. These links can drive traffic to your site as well.
An additional benefit to listing your website on sites like Manta and Yelp is the improvement in your Google Places listing. Google Places is ranked using a different algorithm to organic listings. Independent research has shown that reviews and mentions of your business online are the best indicators of whether your local listing will be included in the results.
Link bait is content that encourages people to link to your site. You have many options for link bait that you can incorporate on your website. Here are some examples.
This is an easy one. People will link to your site if it has well-written, informative, compelling, or humorous content.
It’s a great way for people to link to your website by creating interactive widgets and tools. A client asked me to help him develop a BMI/calorie counter widget. Since its creation, many inbound links have been created using this widget.
Many businesses and individuals have a YouTube channel. YouTube is great but you don’t need to push people to your YouTube channel. You can make it easy for them to view your videos on your website. You can embed your videos on your site and encourage others to link them, thereby increasing backlinks.